Coca-Cola Company Motorsports Promotion Resource Kit, 1977.

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Coca-Cola Company Motorsports Promotion Resource Kit, 1977.

http://www.worldcat.org/oclc/776155430

Collection comprises a binder containing the promotion resource kit (approx. 74 pgs.) which was intended to provide company bottlers with background information and promotional materials to support their brand marketing in association with local motorsport operators. The kit featured information on the major types of racing, promotional ideas to be used in various types of tracks, examples of promotional materials (e.g. posters, banners, buttons, patches, decals, etc.) along with order sheets, as well as a list of individuals and companies that might serve as marketing resources. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

1 item (0.2 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

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SNAC Resource ID: 8199158

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 2 Entities related to this resource.

Coca-Cola Company.

http://n2t.net/ark:/99166/w6gz53fs (corporateBody)

The Coca-Cola Company was founded in Atlanta, Ga. in 1886 by John Pemberton. The Star Salesman Kit was part of a program developed to train Coca-Cola route salesmen. From the description of Coca-Cola Company Star Salesman Kit, 1949-1951. (Duke University Library). WorldCat record id: 686792008 The Coca-Cola Company originated as the Pemberton Chemical Company (1886). The Pemberton Chemical Company, which developed and marketed a soft drink named "Coca-Cola," was acquired (18...

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)